Fruits from Moldova

Have you bought recently any fruits from Moldova? Or fruit juices or fruit preservers?
Here is why you should:



In most of the shopping centers from Romania there are stands which sell juices and preserves from Moldova, go ahead and try them, they are very tasty.
This is cover power square (CP^2), not only a cover, but with a clever and powerful message, so let's share the original clip too:

El Plato Supreme

The patent war goes to Super Bowl. Maybe you heard about patents, but even if you didn't, they already affect your life one way or another. The principle behind the concept of patents is correct, namely to protect one's invention for a period of time, so that he can excessively benefit from her idea. The problem is that this system leads to everybody rushing to claim a patent on any idea they have each morning and to formulate their brand new idea as vague as possible, so one can later claim that is applicable in different places than where was used originally. In IT field the result was also a series of patent wars and lots of litigation, which further made companies acquire as many patents as possible in what is effectively an arms race. The latest war of this kind is between Samsung and Apple over the design and features of smart phones and this war was brought to the most watched television event in U.S., the Super Bowl final in American football, by the commercial bellow. Enjoy the game!

Electric music

Since the quality of Romanian television programs it's so pour and there are no important sport events in this period, I watch mostly international TV stations in the limited time that I turn on the TV. Here the advertisement mix is different, as they don't try to sell you prepaid mobile phones and meat spreads (aka pate) on CNN International, but you can still find some nice music though. Here is an example of a commercial for EDF:


and the full song:


I would like a TV channel were they show commercials and next the music videos of the songs from the commercials, like I do here. Am I asking too much?

Another type of marketing

In my opinion, consumerism is one of the main factors which took us in the double crisis where we stand today: economical and environmental. Did you ever hear about a company which told you that you should buy their stuff only if you really need it?! And that takes a pledge to design and manufacture their products so that they last for a long time (as opposed to those who design products so that in 2-3 years they feel out of fashion)? That encourages you so sell or donate their used products on eBay if you no longer need them (thus cannibalizing some of their sales)? That, although not forced by some law, takes back their products that cannot be used anymore for recycling? That donate 1% of their sales to environmental projects? How is that for a business plan? Do you think is doable? Well, here, at Common Threads Initiative (I wonder if they got the idea from the "thread pool" concept of efficiently utilizing system threads for computing :) ) they think they can. Let's wish them good luck!

Un alt fel de cover: asa e in tenis

Ca tot am vorbit in postarea anterioare de publicitate si cover-uri, iata un altfel de cover pe care l-am vazut recent la turneul de tenis Bucuresti Open:



Macar asta e ceva mai distractiv fata de "maximienii" cu care ne toaca Vodafone de luni si luni de zile. Aveti aici si originalul pentru comparatie si aducere aminte:



Nu ca m-am intersectat eu prea mult cu maestrul Toma (pot sa spun ca am fost contemporani doar pentru vreo doua luni...), dar am crescut cu o caseta cu scheciurile sale pe care le stiam pe de rost: Fabula, Mefisto, Un telefon discret, Petrecerea continua.

Another type of advertising

Movie trailers are just another type of advertising. Here's a nice one that I saw today, with an incredible cover of Immigrant Song of Led Zeppelin. I thought first that this was a teaser for the next Bond, since Daniel Craig is starring, but in the end it's another movie, The Girl with the Dragon Tatoo:



P.S. Even with a good advertising, I won't necessarily buy the product, let's see the IMDB ratings first :)