Movie trailers are just another type of advertising. Here's a nice one that I saw today, with an incredible cover of Immigrant Song of Led Zeppelin. I thought first that this was a teaser for the next Bond, since Daniel Craig is starring, but in the end it's another movie, The Girl with the Dragon Tatoo:
P.S. Even with a good advertising, I won't necessarily buy the product, let's see the IMDB ratings first :)
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