Wednesday, June 23, 2010

Music and commercials

Commercial always try to draw your attention, to make you remember them and it's often the music from a commercial that accomplishes that. Sometimes the song is so good, that it can reach the radio's play-lists. This is what happened with Supergirl from Reamon in 2004 after a commercial for Connex (Vodafone). Or it can become a ring tone on my mobile like Brother Lee from this commercial for ClickNet:

Or it can lead you to discover a new artist like Koop (Coca Cola) or Paloma Faith (Orange):

I can't wait to turn on the TV and watch some more commercials, you never know what new song will hit me... :)

Monday, June 07, 2010

Do you think you're clever?

Under this title there is a very entertaining book about the questions for undergraduate admission at Oxford and Cambridge universities. They are much more than simply reproducing facts and formulas from a manual. They test your combined imagination, logic and knowledge. Not to mention that you have to improvise an answer on the spot. As Pablo Picasso's quote: "Computers are useless,they can only give you answers", the real gem of this book is the collection of those challenging questions, although the author offers also his own sample answers.

The question I liked the most is: how would you describe a man to a Martian?