Another type of marketing

In my opinion, consumerism is one of the main factors which took us in the double crisis where we stand today: economical and environmental. Did you ever hear about a company which told you that you should buy their stuff only if you really need it?! And that takes a pledge to design and manufacture their products so that they last for a long time (as opposed to those who design products so that in 2-3 years they feel out of fashion)? That encourages you so sell or donate their used products on eBay if you no longer need them (thus cannibalizing some of their sales)? That, although not forced by some law, takes back their products that cannot be used anymore for recycling? That donate 1% of their sales to environmental projects? How is that for a business plan? Do you think is doable? Well, here, at Common Threads Initiative (I wonder if they got the idea from the "thread pool" concept of efficiently utilizing system threads for computing :) ) they think they can. Let's wish them good luck!