Friday, September 14, 2012

Brands and marketing

The classic way to promote a brand is to associate it with other figures that people like and trust. So Uniqlo, a fashion retailer from Japan, chose the same strategy and got endorsements for their brand from two famous characters: Novak Djokovic, currently ranked number two tennis player in the world, and Maru, the cat with 175 millions visualizations on YouTube.

Here are the two endorsements:





Now I have a little bit of a dilemma: should I continue with my tennis lessons (especially since I recently bought a racket similar to the one used by Djokovic), or should I start posting videos with my cat on YouTube?
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